Google Europe is Hiring

I only recently noticed that Google Europe was doing anything interesting. And even more recently I noticed that they are looking for staff to help them do interesting things. See Google Job Opportunities for more information.
But why is Google Europe based in Switzerland? I have nothing against Switzerland, but did someone just put a pin in the middle of the map? or do they like the challenge of finding staff in one of the hardest places to be employed in europe? [ch != eu]

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